Blog

I've got stamina.

I came to AC Lion in August, learned a ridiculous amount, and ended up unexpectedly getting offered a dream job at another company. I'm excited to continue my career, but very sad to say goodbye to all of the awesome people at this company that invested in me right out of school.

I often get asked to identify my favorite advertising campaign. This is usually a very difficult question to answer, but a few come to mind immediately... (Puma's After Hours Athlete, Volvo's Epic Split) but, as a researcher, perhaps the most impressive and most influential campaign I've seen is Honest Tea's Honest Cities Campaign. Why?

Before even beginning to write a discussion guide, construct a survey, or gather videographers and assistants, be sure to ask yourself: what are my goals for this study?

When I was a little boy in Colorado, my grandpa and grandma would take my brother and I for day trips in a state park. Riding in their dark blue sedan, I’d stare at my grandpa’s water bottle that he always carried. It looked more like a jar than a bottle, and for this, I figured it was both impractical and extremely adult. It’s strange, but for all the happy mornings we spent in the creeks and forests and mountains of that park, I remember my grandpa’s water bottle.